Months ago, one of the most famous and reputable strategic consulting firm, McKinsey published a extensive research about Indonesia. The research: “Archipelago Economy: Unleashing Indonesia’s Potential;”, pointed that Indonesia will become an economic powerhouse by 2030. This article, which has been written by Raoul Oberman, Richard Dobbs, Arief Budiman, Fraser Thompson and Morten Rossé, estimated that 4x times of today’s consuming class will be exist in year 2030.


Few weeks after this research published, the local newspaper wrote an article about this publication. During the same week, I had several meeting with different clients (e.g. Banking company, Public Institution, and Oil & Gas Company), and surprisingly, these people were talking about the same topic: How Big Indonesia can be – obviously based on the McKinsey’s writing. They optimist that the business in Indonesia would be bigger than ever, and the investors would be coming in.

This is my first time noticing that how a writing can have such big impact.

Relating to this publication, I believe some of you has also read MP3EI (Master Plan Percepatan Pembangunan dan Perluasan Ekonomi Indonesia – Master Plan for the Acceleration and Expansion of Indonesia Economic Development). The document that created by Government of Indonesia (GOI) in collaboration with a strategic consultant put emphasize on developing each areas of Indonesia’s unique competitive advantage and put infrastructure as the main strategy to solve the inequality issues and created economies of scale.

It has been more than one attempt to create a better country. Long time ago, Indonesia had a multi-years program called GBHN (Garis-garis Besar Haluan Negara – The Red Line in Indonesia Strategic Direction) in Orde Lama Regime, however, the program was not successfully executed and resulted in economic crisis in year 1998. During this program, B.J. Habibie had developed an aeroplane – CN 235 for military purpose and N-250 for commercial purpose – in collaboration with Airbus company (at that time, the name was Casa). The main purpose of the airplane creation was to provide cheap & fast transportation infrastructure to connect the islands. This, too, had also regarded as the failure because after the 1998 crisis, the airplane manufacturing had stopped and nobody in the government viewed airplane development as a priority.

Now, in year 2013, I think it is a very good momentum for us to support our GDP growth and increase the people’s prosperity. With the optimism disseminated through media and the economy itself, is growing steady and actually, relatively faster than other ASEAN countries (the fastest economic growth is Indonesia, with Thailand as the second). Therefore, we can be one of the economic powerhouse by the 2030.

I also believe that this spirit can last long if Media can consistently providing people with good news will grow people’s hope, like this online publication: Good News from Indonesia

Keep the spirit, maintain the power.


One thought on “Indonesia 2030

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